![]() ![]() Big, multi-million visitor drops in trafficįor the purpose of this article, we decided to look the top 10 most shared Facebook publishers, according to NewsWhip's monthly "most shared publisher" rankings. But any dips in traffic are highly worrisome to publishers who base their online advertising rates on the amount of traffic they receive. Now, all the publishers we analyzed appear to be back to their pre-March levels, or higher, in terms of traffic. The main culprit for the loss of social traffic to these sites was Facebook while Reddit came in a close second in some cases."Ī Facebook spokesperson told Business Insider: "We looked at the aggregated referral traffic for the 1,000 publishers who receive the most referrals from Facebook and did not see an overall decline from March to April." The only two common trends were the loss of direct and social traffic to every one of these sites, some less than others, but all significant amounts. Moshe Alexenberg, director of content at Similar Web, told Business Insider: "All these sites clearly lost significant traffic over this period. Previously it's happened when Google changed its search algorithm. Sites like Upworthy saw their traffic crushed last year when Facebook changed its algorithm to feature more "high quality" stories in the News Feed.īut this time around the drop in traffic can't be pinned on one huge change. While any publisher will tell you that their traffic is susceptible to fluctuations, it's highly unusual for every single publisher to report the same fluctuation at the same time. The findings also tally with data from Millward Brown's Compete. Some of these sites lost tens of millions of visitors, while others lost multiple millions. ![]() The BBC, The Daily Mail, New York Times, Huffington Post, BuzzFeed, Fox News, and many others were among the publishers that lost traffic from March to April, according to data from SimilarWeb. ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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